The Relevance and Popularity of Web Pages

Relevance
This can be defined as the degree to which the web pages returned from a search match the searcher’s search term and intention. Search engines consider a page to be relevant if the phrase used by the searcher shows up several times throughout the page and occurs in the page title or important headlines or [...]

Search Terms, Queries, Key Words and Phrases

Really different words for the same thing. When you go on Google or any seach engine with the aim of finding something, as an example “cave houses for sale in Spain”, you might enter one the following phrases in Google’s search box:
cave houses
cave houses Spain
cave houses for sale Spain
or a furthter ten or twenty variations [...]

How a Search Engine Works? Very Roughly

Each search engine operates in a slightly different way and will give differing results for the same search query. No one outside of the search engine’s inner circle of designers knows the exact formula for their processes and these are closely guarded secrets.
There are three stages to how a search engine works.
Stage 1. Crawling the Web
Each [...]

Search Engines Compared

The vast majority of search engine traffic is driven my three main search engines, Google, Yahoo! and MSN’s new search engine Bing. AOL and AskJeeves follow along behind.
Percentage of U.S. Searches For Main Search Engines  May-08
Having the ability to get your website on the first few pages of the search engines for relevant search terms [...]

What is Search Engine Optimisation or SEO?

This post is the first of a series of aimed at helping the owners and staff of small and medium sized businesses understand search engine optimisation or SEO.
Search engine optimisation is the technique used to optimise a web site’s internal and external properties with the aim of increasing traffic and potential customers to the web [...]

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