A Web Presence For SMEs
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A common misconception about online marketing is that you only need submit your website to the search engines and you’re done. Almost everyone who has tried this will tell you, it takes a lot more than just submitting your website to achieve good positions in the search engines. Search engine marketing, and more specifically, search engine optimisation requires skill and is an ongoing process.
Simply submitting your site and then hoping for the best is not an viable strategy. Instead, you must understand the process needed to achieve top rankings in the major search engines and take action. This process is known as search engine optimisation or SEO. This is where we can help you!
Below are some of the services we are able to offer working with our Singapore partners Calvin Woon and Patricia Lin of Instant Traffic Creation. Working with them we can ensure your web site achieves top positions in the search engines.
Web Site Design
We specialise in website using the WordPress platform. We have chosen WordPress because it is the most flexible and well supported design package available. You can build “standard websites”, blogs, article directories, ordinary directories, forums and many more types of sites using standard add ons. Read more…..
Keyword Research
Keyword Research is the building block for search engine optimization. Search engines utilize keywords or key phrases to identify web pages which are relevant to these terms and the key secret lies in finding “profitable” keywords. These refer to keyword phrases that have a decent amount of daily searches, but also have a lower amount of competition. Read more….
Web Site Optimisation Report Service
Good Search Engine Optimization always starts with on-site optimization. The best way to achieve that is to analyze the web sites that currently have a high ranking for keyword phrases you wish to target. Since these pages already have a top 10 rank, they should also have the best possible on-site optimization elements. With our SEO report service, we will compile a custom 10 to 20 page SEO Report, analyzing the web sites that currently hold a top 10 ranking in Google for a keyword of your choice and compare them with your own web site. Read more…..
Internet Marketing
Article Marketing
With article marketin you write a short 350-550 word article and submit it to the various article directories like GoArticles, ArticleDashboard etc. You are allowed to insert a bio resource box with up to 2 or3 of your links to your website. This in turn can result in a ton of backlinks to your website. Learn More…..
Video Marketing
Video marketing allows you to communicate your message on multiple levels while reaching a huge audience with minimal expense and the shortest amount of time. Furthermore, videos often show up in the search results in Google, allowing you to gain more website visitors by dominating your market’s natural search results. Read More…..
Integration Marketing – is for any business which seeks to bring in new cash flow or leads, or even brand awareness without having to develop new products. Learn more….
Joint Ventures
Language Translation
Lead Generation
Link Building - An important way of getting more traffic to your website is by getting one way links to your website, but remember not all links are equal. This is one of our areas of expertise, so let us do it for you. We will detail a program of link building that is relevant to your business. Learn more……
Outsourcing
Podcasting
RSS
Social Bookmarking – often used for building backlinks to a website. Learn more….
Viral Marketing
Web2.0
Other Advertising Techniques
For improved search engine visibility and market awareness, increased online leads and sales, we will implement the following tactics for your search engine marketing program. Our focus is on RESULTS!
- Identify measurable client objectives – Improved search engine rankings, leads and sales
- Perform competitive analysis – Identifies current position in relation to competitors
- Perform keyword analysis and research – Determines target phrases for maximum impact
- Perform site analysis – Defines technology requirements for optimisation and whether there are any barriers to overcome with current site architecture or structure to indexing
- Produce Tactical Plan – Outlines final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives
- Perform SEO – Includes optimisation of code on appropriate pages of current site and may include creation of additional content specific pages. We’ll either perform optimization directly or work with your web development team and guide implementation
- Manual Submissions – Targets the top 10 search engines and directories – Google, Anzwers, All The Web, Looksmartt, AltaVista, Yahoo, Ninemsn, Excite, Lycos, MSN
- Monitor and Report – We can analyse site log statistics and also produce a SEO report to document current positions of target phrases on the major search engines
- Refine and Improve – Relentless pursuit to meet and exceed expectations involves using ongoing monitoring intelligence to adjust optimisation and to re-submit only as necessary