Our Services
A Web Presence For SMEs
common misconception of search engine marketing is that all you have to do is submit your website and then you’re done. Almost everyone who has tried to this can tell you, it takes more than that to achieve a good ranking. Search engine marketing, and more specifically, search engine optimisation is an ongoing process.
Simply submitting your site and then hoping for the best is not an effective strategy. Instead, you must understand the process to achieving top rankings in the major search engines, and then do something about it. To industry insiders, this process is known as search engine optimisation or SEO. This is where we can help you!
Below are some of the services we offer to help your site achieve top rankings.
Internet Assessment
Competitive Research
Finding Hot Markets
Keyword Research
Training
Web Site Design
Web Site Optimisation for Search Engines
Website Direct Response Features - autoresponders, squeeze page design, copywriting and coupon/incentives.
Web Hosting
Internet Marketing
Articles
Blogging
Copywriting
Cost Per Click
Directory Submissions
Domain Name Selection and Purchase
Email Marketing and Autoresponders
Forums
Integration Marketing - is for any business which seeks to bring in new cash flow or leads, or even brand awareness without having to develop new products. Learn more….
Joint Ventures
Language Translation
Lead Generation
Link Building - An important way of getting more traffic to your website is by getting one way links to your website, but remember not all links are equal. This is one of our areas of expertise, so let us do it for you. We will detail a program of link building that is relevant to your business. Learn more……
Outsourcing
Podcasting
RSS
Social Bookmarking - often used for building backlinks to a website. Learn more….
Viral Marketing
Web2.0
Other Advertising Techniques
For improved search engine visibility and market awareness, increased online leads and sales, we will implement the following tactics for your search engine marketing program. Our focus is on RESULTS!
- Identify measurable client objectives - Improved search engine rankings, leads and sales
- Perform competitive analysis - Identifies current position in relation to competitors
- Perform keyword analysis and research - Determines target phrases for maximum impact
- Perform site analysis - Defines technology requirements for optimisation and whether there are any barriers to overcome with current site architecture or structure to indexing
- Produce Tactical Plan - Outlines final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives
- Perform SEO - Includes optimisation of code on appropriate pages of current site and may include creation of additional content specific pages. We’ll either perform optimization directly or work with your web development team and guide implementation
- Manual Submissions - Targets the top 10 search engines and directories - Google, Anzwers, All The Web, Looksmartt, AltaVista, Yahoo, Ninemsn, Excite, Lycos, MSN
- Monitor and Report - We can analyse site log statistics and also produce a SEO report to document current positions of target phrases on the major search engines
- Refine and Improve - Relentless pursuit to meet and exceed expectations involves using ongoing monitoring intelligence to adjust optimisation and to re-submit only as necessary