Search Engine Marketing Consultant

The term SEO or Search Engine Optimization is a set of skills designed to put your website on top of the major search engines such as Google, Yahoo & MSN. Studies show that most searchers often do not click past the first page and certainly not past the third page of search engine results or [...]

Every commercial website owner need to attract potential customers to his website and persuade them to get their wallet out and purchase the product or service being offered. For many website owners the search engines are an important source of traffic and whether they are using the paid advertising services, such as pay per click, [...]

Relevance
This can be defined as the degree to which the web pages returned from a search match the searcher’s search term and intention. Search engines consider a page to be relevant if the phrase used by the searcher shows up several times throughout the page and occurs in the page title or important headlines or [...]

A search engine requires links to get from one page to the next and the way your website is structured is important. Your website may, either deliberately or accidentally, contain links that confuse or stop a search engine spider altogether. Additionally your website may entirely lack the type of link a search engine requires to [...]

The web consists of billions of pages many, if not most, of which are geared to get you to part with your hard earned cash. Every owner of these commercial pages is interested in getting those pages ranked well on the search engines and many resort to shady or black hat practices delivering pages that [...]

Really different words for the same thing. When you go on Google or any seach engine with the aim of finding something, as an example “cave houses for sale in Spain”, you might enter one the following phrases in Google’s search box:
cave houses
cave houses Spain
cave houses for sale Spain
or a furthter ten or twenty variations [...]

Each search engine operates in a slightly different way and will give differing results for the same search query. No one outside of the search engine’s inner circle of designers knows the exact formula for their processes and these are closely guarded secrets.
There are three stages to how a search engine works.
Stage 1. Crawling the Web
Each [...]

The vast majority of search engine traffic is driven my three main search engines, Google, Yahoo! and MSN’s new search engine Bing. AOL and AskJeeves follow along behind.
Percentage of U.S. Searches For Main Search Engines  May-08
Having the ability to get your website on the first few pages of the search engines for relevant search terms [...]

This post is the first of a series of aimed at helping the owners and staff of small and medium sized businesses understand search engine optimisation or SEO.
Search engine optimisation is the technique used to optimise a web site’s internal and external properties with the aim of increasing traffic and potential customers to the web [...]