Growth Through Search Engine Marketing

What Can We Do For You?

1st Page Solutions is not just another SEO company that promises to get you onto page one of Google for one or more search terms in return for a fee. We are much more. Our services and techniques can make you the star of your niche and we have the capability of helping your business  dominate those top pages with multiple entries.

The first thing we do is listen to you so that we can fully understand your challenges and objectives. In this way we jointly determine attainable goals that are affordable and fully aligned with your business objectives.

Our methods are transparent to our clients enabling you to quickly monitor our efforts.

Following is a summary of how we set about assisting your growth using our online marketing services. This is not set in stone, we realise that every business has differing needs and we will therefore, most times, suggest a different path to the one laid out below. It may be that you only want a small part of what is laid out below, that’s fine with us we will not include unnecessary work within our brief. We know what you need..

Buyers Not Browsers

Step 1. RESEARCH AND ANALYSIS

Your Business Appraisal
We will discuss and review with you the nature of your business and your existing marketing efforts both offline and online. Following this we will agree, in writing, your goals with regard to online marketing and present a quotation detailing the work to be done, the results to be expected and a schedule of work.

Google Local Search and Maps.
Local search and the map services offered by Google, Yahoo! and MSN are, and will, continue to grow in importance to people trying to locate your business, whether it be a bricks and mortar business or virtual. Ensuring your business is in the local search and optimised for best results is simple, necessary and effective.

Competition Analysis
Using a range of competitive analysis tools we can find your competitors weaknesses and exploit them so that you can get above them in the search engines.

Keyword Research
Knowing your business and its aims we can determine a list of search terms for your business. These search terms or keywords will not be designed simply to bring you traffic, website visitors mean nothing unless they are in a frame of mind to take up your service or product. In addition we will be realistic about what can be achieved, it is pointless to aim for a top place in Google’s search results for a highly competitive term.

Website Optimisation
The way a website is constructed can harm or help its position in the search engines. We will analyse your website to determine if there are ways to improve its ranking. In some instances small changes to website structure can significantly improve its search engine position

Pay Per Click Optimisation and Extension
If you are using or contemplating a pay per click campaign we can analyse and manage it, thereby saving you time and money. Once you have a proven campaign we can extend it to other services such as Yahoo and MSN.

Step 2.  DIRECTORY SUBMISSION

A basic but worthwhile method of improving your rankings is to submit your website to tens, if not hundreds of directories, that can be found on the web. Not all directories will accept your submission and some only cover specific topics or areas. Directory submission needs to be carried out over a period of time so that your new links look natural to the search engines.

Step 3.  WEB 2.0 CREATION

By carefully selecting and constructing Web2.0 properties followed by bookmarking and pinging we are able to put your name in multiple positions in the search engines for a given keyword. If you don’t understand things like Web2.0, pinging and bookmarking don’t worry there is no need. It is the results that count.

Step 4.  ARTICLE CREATION AND ONLINE DISTRIBUTION

A proven technique, we will create and distribute carefully structured ariticles to increase the qualified traffic and links back to your site.

Step 5.  ONLINE PRESS RELEASES

Similar to Step 3 we will create press releases for online distribution to further increase backlinks to your site, traffic and customers.

Step 6. VIDEO PROMOTION

Don’t be alarmed these can be very simple (if you know how), yet effective, affairs that are distributed to video sharing sites such as YouTube again bringing more attention to your site.

Step 7.  PAD FILE CREATION AND DISTRIBUTION

PAD stands for Portable Application Description, which is pretty meaningless, unless you are a bit of a geek. A PAD file is something like a screensaver, a pdf file, a toolbar or a small calculator. These files can be created and distributed to thousands of PAD directories each with a link back to your site.

Step 8.  CONVERSATION MARKETING

For every business there are a number of places, such as Yahoo Answers and forums, where people are talking about your products and services (or those of your competitors). By joining in these conversations you can attract more customers to your websites. We can find these web sites and you join in the conversations or we can do it for you.

Step 9.  PODCASTING DISTRIBUTION

In the past five years, over 5 Billion songs and other audio recordings have been downloaded thru iTunes, Rhapsody, Amazon MP3, Napster and other online distributors. Until very recently this very huge market was denied to the small players, the big boys had locked us mere mortals out. Today that has all changed. Chances are you have nothing to do with music distribution but these distribution channels are open to most forms digital downloads such as audio and video including books, films and videos. Now information Marketers, trainers, coaches, speakers, and authors not backed have a way of sharing their media via iTunes and similar distribution channels.

Step 10.  REPORTING

Backlink Reports
Measuring your backlinks is a way to see how many sites are linking to your site - and this info helps you to see how your promotion is coming along. We can alos find the sites that are linking to your competitors (so we can get links from those sites as well!).
Web2.0 Reporting
Here we report on what’s Working? Which ones are ranking well for you - and which ones are not? Which ones are producing sales for you - and which ones are not?

This data is the roadmap to success - and processing this feedback - will help us help you to navigate your way to your goals. If something isn’t working we note it and and move on. We will focus on what is producing results and that which isn’t working.

We will also review what is missing from your campaign. If we find something we will discuss a method of incorporting it within your forthcoming plan.

Step 11.  MAINTENANCE

Implementing some or all of the steps above is phase 1 and the most intensive and costly but without some maintenance the results will slowly diminish over time. To stay on top of your game some form of regular maintenance is required.

Go here to see a list of our services.

Get In Touch

Let us discuss your online goals and how, together, we can achieve them. In the first instance drop us a line using the form below or go here to our contact page.

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1144958104 Growth Through Search Engine Marketing

Uncovering New Niches

The Shopping.com Consumer Demand Index reveals emerging trends in consumer demand by evaluating millions of shopping searches each week.

Search Engine Marketing Experts

You will find our new page about search engine marketing experts here

How To Increase Website Traffic

There is further information about how to increase website traffic.

Traffic To Web Site

Just added a landing page for traffic to web site.

Search Engine Optimization Consultants

This page is providing a link to search engine optimization consultants.

How To Choose a Search Engine Optimization Company.

The term SEO or Search Engine Optimization is a set of skills designed to put your website on top of the major search engines such as Google, Yahoo & MSN. Studies show that most searchers often do not click past the first page and certainly not past the third page of search engine results or the top thirty listings. Your own experience of using search engines doubtless bears this out. S.E.O has developed as one of the main strategies of online promotion. This makes it crucial to select the right S.E.O Company.

A company that you select must have a good track record in achieving top positions in the major search engines. Obviously, your first choice goes in picking an SEO company that can show that it’s got a good appreciation of your industry and your client base. It must be ready to show that it can find the correct buying search phrases that your clients are using to find your products or services. S.E.O is a long-term commitment, short term tricks no longer work.

SEO is a steady process, not a one off effort and as such you’ve got to have the confidence that you’ll be able to work with your selection over many months and years. Research the company’s customer base and the age of the client-company relationship, this could give you a fair idea of the organization’s capability to handle customer relations. You can ask prospective companies for customer references and their contact numbers.

This practical approach can go a good way in setting your selection standards.

Search engine algorithms change from time to time and a good SEO company makes certain that it keeps itself tuned in to these changes.

Be wary of SEO companies that guarantee fast, unrealistic results. Too many corporations will use black hat practices that are scorned by the search engines. Today they are very smart at detecting methods that are being employed to trick them. Confirm that your selected company works in accordance with search engines guidelines and uses white hat methods. Choosing a company using black hat techniques could, at worst, get your website banned at best you might find that you have simply wasted all the money you paid to that unethical search engine marketing company.

Get a project schedule from the S.E.O Company for the contract period. Before signing any contract you’ll need to have the work the search engine optimisation company is going to do specified in a clear way that you understand, don’t let yourself be baffled by jargon.

Web site content is now a key component for ranking in search engines. You will need to define who is going to add new content and update existing pages.

Ask for a definite time schedule with attainment milestones and times of payment. An SEO company must be ready to offer you a verifiable way of measuring the number visitors to your website. Nowadays this is mostly achieved by using Google Analytics which gives you a detailed analysis of your traffic hourly, weekly and over longer periods. Such reports at length help you to get the proper picture of how SEO is benefiting you and your organization.

The above is a sound basis to your search to find the right search engine optimization company for you.

Keyword Research - Finding The Right Search Terms

Every commercial website owner need to attract potential customers to his website and persuade them to get their wallet out and purchase the product or service being offered. For many website owners the search engines are an important source of traffic and whether they are using the paid advertising services, such as pay per click, or the organic, free search results to attract customers the search terms they target are hughely important.

Searchers can broadly be divided into those looking for information and those who are researcing to buy. It is the latter that we need to get to our website and complete with a purchase.

When targetting our search terms we need to take into consideration the following factors.

  • Predicted traffic - an estimate of how many searchers will be using the search term in a given period of time. We need to assure ourselves that there are sufficient people using the search term to make our effort to attract them viable. On the other hand high traffic numbers indicate that the competition may be too strong for us requiring too high an investment of either time or money. High traffic numbers are often associated with broad search terms such as “wedding” where it is more difficult to judge the searchers intent.
  • Customer Value - how much is your customer worth to you. If you are in a high ticket business, such as real estate or cosmetic dentistry one customer is going to be worth a lot of money. As such, very low traffic but highly specific search terms may still be worth going for.
  • Competition - the number of competing websites or web pages. If this is too high it probably means that the cost of getting to the front of the queue is going to be too much and we would be better advised to target less competitive and more specific search terms.
  • Commercial intent - are searchers looking to buy or merely looking for information? This can often be judged by the specificity of the search term being used. For example, searchers using brand names or model numbers are much more likely to have commercial intent. Compare “digital camera” and “canon eos 450d prices”.

Once you have analysed each of these factors you can make intelligent decisions on the search terms to target.

Generally, when starting with a new website it is best to target lower competition terms and as your website ages and the number of backlinks grows you can become more ambitious and go for terms with more competing pages.

25 Free Social Media Marketing Downloads

25 Free Social Media Marketing Downloads

Google.co.uk and Google.com Are Different.

If you carry out a search for “spanish inland properties” using www.google.co.uk and the “from the Web” option Google will return 103,000 competing pages. If you carry out the same search using the “pages from the UK” option you will get 91,300 competing pages and if you carry out the same search using www.google.com this will result in 103,000 competing pages as you would expect.

Now to really confuse matters carrying out the same search on google.es (really a Spanish language site) results in 18,100,000 competing pages, roughly 180,000 times more pages than on google.com. Total confusion. Repeat the search using the “pages in Spanish” option results in 45,000 competing pages, this is more understandable. Again repeat the search in “pages from Spain” results in 24,200 competing pages.

The website www.spanish-inland-properties.com, has the following results.

Search
Engine
Results
From
Competing
Pages
Position
google.com N/A 103,000 1
google.co.uk web 103,000 1
google.co.uk UK 91,300 1
google.es web 103,000 1
google.es In Spanish 18,100,00 1
google.es from Spain 24,200 None

As spanish-inland-properties is hosted in the UK you might think that it would have a lower ranking in google.es “pages from spain” and that is certainly the case. It does not appear on the first four pages. Yet to confuse matters www.spanish-country-holidays.com gets a mention on page two because it has “spanish inland properties” mentioned in its description - yet is hosted on the same server as Spanish-inland-properties.

Why is this? No one outside of Google knows the exact answer but it probably boils down to a combination of factors.

  1. Where web sites are hosted. This has the greatest influence on the results returned. Google probably gives a higher weighting to web sites hosted in the UK when a searcher is looking for results from the UK.
  2. Differing algorithms. There is anecdotal evidence that Google UK uses a slightly different algorithm to its .com relation. The results from pages from the UK certainly seem to have more anomalies than those in the US.
  3. Using different data centers. Google uses a large number of data centers scattered throughout the globe and the data held on each differs slightly.
  4. Local search results. Google has been rolling out a system that takes into account the IP address of the searcher. The systemr serves results that include businesses that are local to the searcher. This is set to become more important as time passes.
  5. Top level domain extensions. Years ago this was more important but nowadays has little, if any, influence on the results.

It should be born in mind that only about one in seven searchers using www.google.co.uk select the pages from the UK option, see this survey.

The Relevance and Popularity of Web Pages

Relevance

This can be defined as the degree to which the web pages returned from a search match the searcher’s search term and intention. Search engines consider a page to be relevant if the phrase used by the searcher shows up several times throughout the page and occurs in the page title or important headlines or subheaders within the page itself and in the pages meta data.

Search engines also take into account other pages on the web site to see if those pages are displaying content that is related in some way to the page selected i.e. the search engine is looking to see if the website has a particular theme.

Popularity

The popularity of a given web page or web site is measured by the number and quality of the inbound links to that page. Search engines look at which site is linking to a page, i.e. the authority of the linking site (e.g. .edu and .gov sites) and they also count what is being said within and around the link

The above is a gross oversimplification of the process. Today, search engines, use extremely complicated and far reaching algorithms to determin who gets to the top listing for a given search term. The days of fooling the search engine by keyword stuffing and other forms of spamming are over.

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